Google Analytics is a free service provided by Google. With all of our customer sites, we have and do implement Google Analytics on all content rich pages. You will be amazed at this great site statistics tool if you've not already seen it.

Your favorite reports will most probably be:

• Overall Statistics - Unique Visitors (unique to come to the site versus "Hits" that include all on the page hits, e.g. images; Bandwidth Used (increases in this number indicates that as they come to your Web site, they are staying longer) are the most helpful
• Referring Sites Report - you can click the page icon of any referring page to see what the page looks like now; you can use this report to help you justify continuing online advertising or not.
• Search Engine Keywords Report - the actual search words that people used to get to your Web site.
• The report by date helps you see results after you run a certain ad on a certain day. How did it affect hits on that day?

All of the reports help you analyze the success of your Web site investment, investment in online marketing and of individual promotional campaigns.

Report Dates
As you continue to track data in Google Analytics, you can change the date range and see data for the last 3 months or even year over year.

Report Interval
The data is available by just logging onto Google Analytics. We will teach you the basics of using Google Analytics. After that, you can just enjoy jumping from one great report to the next to see the wealth of information at your fingertips. We will set up the logon in your name - the account belongs to you and your business.

Potential Gains
Measure the success of changes you make to your Web site (compare early baseline reports from when you first work with us to later reports)

Analyze promotional campaign success and change them accordingly for greater success

View and go to referring sites
 
Know key phrases that people use to find you in the search engines (use that to change your site accordingly for greater success). Encourage higher Search Engine rankings.

Should you renew advertising? We can do a search on multiple log reports and let you know how many click-throughs there were for a particular business you did online advertising with. It can help you decide more scientifically whether to renew or not.

Pricing
Set up included with all new sites
Google Analytics Fees:   Free             (that could change without notice but we don't expect it to do so)

Fees to run reports when you are with a Web Host company other than the
recommended company will be on a quote basis. And yet, If we have direct access
to the raw log files, the rates should be the same.

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