We offer basic and expanded search engine optimization (SEO) and search engine marketing (SEM) services for making your Web site search engine friendly. We also work with you as your needs change with our ongoing search engine marketing maintence services.
 

The content on your site can and does currently attract 'crawler' search engines to find you and index you for the "Organic" listings section. The methods and rankings for these listings are totally up to the search engines' "algorithms" and they are a moving target and unknown to the general public. The "Sponsored" listings make you more proactive at helping people find you on the Internet. We can help with the sponsored listings research and setup and with other online marketing needs.

We can normally be all that a small to medium sized business needs in online marketing services. If your needs become more extensive and complex than what we can work with (e.g. very broad product line or national scope), we will recommend another company that can better serve you. That other company would be a full-time online marketing and maintenance service business that has only that as their focus. Their fees would most probably be higher fees than ours but it can be justified when considering your investment versus the return you expect.
 
Let us know if you are interested and we could meet and discuss it further. We can answer your questions.

• What are the base things we should do?
• What are the least expensive things we should do first?
• What are sponsored listings? What about online directories?
• What are organic listings and why is it a moving target?
• What will your charges and the 3rd party charges cover?
• How will charges be billed / paid?
• Why Google?
• What is pay-per-click and how does it work?
• Why does pay-per-click work?
• What are meta tags and how are they important?
• What about statistics reports?
• Can we do this ourselves?
• How can we set a budget for online marketing?
• (and more)
  

Before you proceed with an online marketing strategy for any business, you should complete any planned updates to your Web site (e.g. a redesign you are planning to make your site pages better organized for accessibility or to split two businesses into two separate sites), You don't want the search engines to target pages that go away. If you need help, we can help with those changes, too. Please see the client portfolio and testimonials on our Web site.

Sample Advertising History Page - access with login

Advertising History
We utilize your Advertising History page as a tracking mechanism for online marketing that you subscribe to. As we work with you, you will get an increase in sites interested in exchanging links with you. Some we would recommend and others not. It will bring about more opportunities to advertise plus we can proactively find places you should advertise on the Internet. Your tracking page brings it all together for you to review again whenever you want to. It is protected with a logon from our home page (Client Login - top right of www.srwr.com).

We are pleased to partner with you in creating your online marketing strategy for success.

Related Offerings:

• Statistics reports
  We can furnish statistic reports and index them indefinitely as long as your Web host allows access to the raw log files (the recommended Web host company does). The reports can guide us in changes to your page content in order to optimize the search engine "crawlers" finding you.
• Content IS King!!
  We'll work with adding the needed content for better search engine indexing
• Search Engine Friendly pages
  Work with page properties and meta tags to enhance search engine effectiveness.
• Online Marketing Consultation
  We do consultation on advertising opportunities, your message and setups on your behalf.
• Link Exchange Management
  This "link popularity" Consultation service deals with optimizing reciprocal link and link management.
• Banner Ads
  Banner ads in the right places can definitely attract business

  Banner Samples (94kb - slow loading so that you can view 3 samples on the one page)

• Email Newsletters
  Permission-based Email Newsletters / Announcements provide updates to your client list. They can be a great way to keep them up on changes in your business, including new products for cross-selling opportunities and current discounts. Although we can code the newsletters to go against your own database, there are commercial services we can utilize on your behalf. You provide the text for the newsletters and we can set them up and send it to you for a final look before it goes out to the masses.

Related Information

Search Engine Optimization
Permission Based Email Marketing

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