In-House and Online Database
We've been asked by our customers to work with in-house database applications. In-house database applications include things like:

• Manage cost of goods sold - tracking down to the use of a portion of a bottle of a raw material
• Mechanizing tracking reports
• Pulling together multiple Excel spreadsheets into one searchable database with extensive reporting capabilities
• Moving to a database that can be maintained and enhanced (unlike an obsolete legacy system)
• Initiating a new system that can be accessed by multiple people in the company at one time
• Other efficiency applications.

We build applications utilizing MS Access database, Visual Basic and SQL for in-house module programming along with Active Server Pages, Dreamweaver, VBScript that bring applications online. As a more robust database is needed, options are available for Microsoft® SQL Database. As a rule of thumb, an online Microsoft Access database can handle up to 30 system users hitting the database at once. Microsoft® SQL Database can handle in the thousands.

Our Core Business
Our core business remains Web site creation, site redesign and maintenance. We will support your professional Web Site as your needs grow - from new or redesigned site to marketing banners to permission based email newsletters and more. With SRWR, our customers find that with the quality design and site organization we provide, it encourages them to:

• Tell people about their Web site - they are more pleased that their site is doing what it is supposed to do
• Add to the Web site - because the site organization is improved, you can now see where information is missing on your site
• Add functions to the Web site - its unbelievable the ways that the Internet can positively impact your bottom line. Your people are better utilized and the quality of your transactions are improved

Our customers' end-customers are happier to do business with them because it is EASY to find what they need on their site. Our customers save their own customers' time. Our customers realize higher sales and are lowering the cost of doing business. We facilitate that with our recommendations and our end products.

Web Consulting / Webmaster Support
If you have a Webmaster that you want to continue to use and yet they lack in some skills and/or knowledge that is needed to take your Web site to the next level of success, we can work with your Webmaster towards meeting all of your visions for your Web site. We can help you improve professionalism, navigation, search engine ranking and site productivity. Our Web Consulting services offer an inexpensive way to add a professional Web designer/programmer's review and assistance only where needed.

Optimize Your Credibility
It all adds to the truly amazing potential that Web sites CAN bring to the table. So many people have mistakenly given the important responsibility of creating their business online impression to their son, daughter, cousin or to an employee that has dabbled in Web sites. It's definitely an inexpensive way to get on the Internet... or is it? What is it really costing you in lost sales and business opportunities? With some exception, It usually sadly shows. Your potential customers will judge based on what they see online. When you look through their eyes, you determine the true cost of using a free or inexpensive way to maintain your business site. When you start to realize that your business' credibility is being molded by your Web site, it might be time to make the tough decision to change something.

Getting the Word Out
There are a few things we recommend to all of our customers:

• Put your Web address EVERYWHERE you print your phone number and address.
• Add your Web address to your sign outside.
• Have your employees, especially your front-line sales people, utilize the site to assist in serving your customer. Get their ideas on how the site can offload their work schedule and get your customers' feedback from them. Have them get the word out about how the site can help your customers, too. Have them proactively find out what customers would like to find when they go to your site.
• Take the time to think about and/or search the Web (or delegate it) for appropriate sites in which to advertise or exchange links with - whether you are business to consumer or business to business.
• Advertise on the Web - with appropriate directories that serve your industry. Don't exchange links with these sites, pay for the ad and for their link to you.
• Be proactive so that people can find you on the search engines - we've had great success getting customers more prominence with the important search engines and directories. Contact us to assist with this as a part of a bigger project or as a stand-alone project.

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